Short Message Service (SMS)
What is SMS?
SMS stands for short message service and is also called texting or text messaging. SMS is used to send text messages to mobile phones from either another mobile or directly from a recruitment software solution. SMS is not the only way that you can send a message, there’s also multimedia messaging services, which is shortened to MMS messages. Both can be sent to a mobile phone and smart phone, but an MMS message will have larger message size limits and potentially higher costs compared to SMS.
Can I use SMS with a CRM, ATS or RMS?
Yes! SMS messages can have a seamless integration with a Customer Relationship Manager, Applicant Tracking System, or Recruitment Management Software. This integration with is done through SMS gateways, which acts as an intermediary between computers and cellular phones. Typically, the path runs through an API, web interface, or email, where a message is submitted, then routed through to a cellular network in order to deliver the message. A multimedia messaging service works similarly, but the way the data is encoded and the delivery mechanism can be different.
Overall, SMA integration into an RMS helps your communication channels be integrated into one platform to send messages and receive them at the same time, streamlining communication and improving engagement with your clients and candidates.
The benefits of using SMS messages in recruiting
There are tons of benefits to using sms text messages in recruiting. Not only does it allow for seamless communication within your preferred RMS, but utilising sms functionality in recruiting has the below benefits:
High Open Rates
Recruitment software can integrate with sms technology and allow for automated messages to be sent based on pre-defined actions, which enables recruiters be more efficient and ensure consistent communication with candidates.
Automation
In comparison to emails, sms messaging has a higher open rate, so promotional messages and important short messages can instantly reach candidate’s mobile devices.
Personalisation
Another example of how beneficial using a text messaging service can be is that recruiters can send texts to candidates to schedule interviews, automate reminders and confirm appointments, reducing the likelihood of no-shows or last minute cancellations.
Scheduling and Reminders
Not only can recruiters automate messages, but they can also send messages that are personalised to the candidate and have relevant information within each message sent to their mobile device, helping recruiters stay connected to their candidates.
Feedback
Recruiters can ensure they’re staying connected to their candidates and gather feedback through a messaging service, like SMS, which will provide insights into the candidate experience.
Data Collection
Integration with a recruitment software means that recruiters can see the data behind their sms work and track the performance of their campaigns, helping them to determine how effective their mobile communication strategies were.