Customer Relationship Management (CRM) Meaning
What is a CRM?
CRM stands for customer relationship management or candidate relationship management. Both are software solutions and function in similar ways, but candidate relationship management software helps recruitment agencies manage relationships with candidates and potential hires throughout the hiring process. This centralisation of customer data is crucial for creating personalised interactions and understanding candidate behaviour, ultimately improving the recruitment process. Eclipse’s software is a fully featured CRM system that covers the entire recruitment process, including an applicant tracking system, candidate screening, vacancy and temp management right through to pay and bill.
Key features of a Recruitment CRM Software
Our recruitment CRM software helps recruitment agencies streamline the recruitment process, build talent pipelines and improve the candidate experience. Some of our key features include:
Candidate database management
Our recruitment CRM software stores and organises candidate profiles, resumes/CVs, contact details, and communication history. In order to streamline the recruitment process further, we’ve introduced automation tools that can trigger events to occur, such as sending job applicants an email to schedule interviews, or to post job openings to multiple boards at once, as well as monitoring compliance, screening resumes, and keeping on top of GDPR consent of candidate data. Every action within the recruitment software can trigger another reaction.
Candidate relationship management
Our Eclipse CRM software excels at talent management with features that allow recruiters to easily track their interactions with potential candidates, including the job openings that they applied for, email integration to track emails exchanged, tools for interview scheduling, including being able to track scheduling conflicts and a space to track the feedback given. Staffing agency software enhances these capabilities by offering specialised features for applicant tracking, recruitment operations management, candidate sourcing, and recruitment automation, further streamlining the candidate relationship management process.
Talent pipelining
Staffing agencies can use our CRM software to build and maintain their talent pipeline for current and future job openings. It can sync with apps and websites, so a candidate can apply on job boards and it will come into the CRM system.
Within the functionality of the Eclipse CRM, when a job posting is added, it automatically matches existing candidates to your vacancy and the parameters for that matching can be set manually to make sure that your matches are correct. Eclipse recruitment software can bulk email and text your matches directly from the platform, significantly streamlining your hiring processes.
Applicant tracking system (ATS) integration
CRMs can integrate flawlessly with applicant tracking systems in order to effectively manage candidate applications, track qualified candidates throughout the hiring process, and streamline it from application to onboarding.
While most CRM systems can do this, Eclipse software has the applicant tracking system integrated directly into the platform, so there is no need for ATS or CRM integration. Eclipse software solutions have both built directly into the system.
Reporting/Analytics
Most recruitment CRM software will have analytics capabilities. Recruitment agencies can use the analytics dashboard to monitor key performance indicators within recruitment, such as, pipeline performance, fill rate, quality of hire, etc. Recruiters will be able to generate detailed reports on the recruiting process to ensure that their recruitment strategy is up to scratch.
Dashboards
One of the features that sets Eclipse apart from your standard CRM tools is the dashboard. It is fully customisable, so you can track timesheets for temporary staffing agencies, keep an eye on compliance documentation, and can show KPI’s set for the recruitment team.
It is a holistic snapshot of everything you need to know as a recruiter. The dashboard can act as a task list, be heavily automated to save time on repetitive tasks, and can be made specific to your industry so that your recruitment processes are always relevant to your agency.
Benefits of a CRM software
Using a CRM tool is a helpful way for recruiters to manage both client and candidate relationships, but that’s not its only benefit. Selecting the best CRM software, such as Eclipse, is key for maximising these benefits, because it can improve a recruiter’s ability to efficiently track interactions, manage contacts, and follow up on leads of active and passive candidates.
Improved Client Management
Using CRM software solutions, a staffing agency can manage their relationships much easier, significantly enhancing satisfaction. Not only is there a centralised tracking feature, but there are multiple tools within the business software to customise and personalise client and candidate interactions, streamline contact management, and leverage social media data to measure and improve customer satisfaction.
Better Data Management
By centralising all communication between both clients and candidates on CRM systems, businesses and hiring managers can make data-backed decisions to optimise their recruitment strategies and help them adapt to the changing market trends.
Solving blockers
CRM tools can help businesses handle issues regarding client management such as improving their responsive times to reduce dissatisfaction. Eclipse’s CRM system can also optimise business processes by using the data consolidated to automate tasks, such as posting to job boards and sorting candidate data into potential jobs they would fit into, it also has advanced search capabilities, such as Boolean search so that recruiters can quickly identify prospects.