Mailshots
What is mailshot marketing?
Typically, a mailshot is sending an email to communicate a promotional, marketing or information to a large group of selected people. This could be to highly targeted to potential customers, or sent to existing customers offering a highly personalised approach to email marketing.
What are the benefits of sending emails with a recruitment CRM?
Utilising mailshots in recruitment agencies is a great way to increase and improve your marketing efforts and creating positive business relationships. There are a numerous benefits to sending direct mail campaigns:
Cost Effective & Efficient
Direct email marketing campaigns are incredibly cost effective, especially when compared to traditional mailshot marketing, where physical letters are sent out. Now, recruitment marketing allows recruiters to send numerous clients a single job at once, which can both save time and allow a recipient the ability to respond if they’re interested almost immediately.
Analytics and Tracking
Utilising mailshot campaigns gives recruitment agencies a much deeper insight into their recruitment efforts as email platforms can give detailed reports on how the target audience interacted with the email, such as open rates, click through rates, and conversions. All of this expert insight can help recruiters know how effective their mailshot campaign was and make adjustments for the next time.
ATS Integration
One of the major benefits of a recruitment software is that it can have integration that allows for mailshot advertising directly from the platform. Eclipse recruitment software has IMAP integration as well as ATS and CRM, so you can easily track potential candidates from email marketing campaigns, job boards, and much more.